RUSSIAN FEDERATION

Russia or , also officially known as the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects.


The latest advertising videos from RUSSIAN FEDERATION (Go To Worldwide)

Полная версия: iTunes.com/Fast6
5 hrs ago
RU
Universal Pictures Russia
Война на колесах. Видео со съемок
Mercedes-Benz smart «The Simplest Test Drive Ever» Challenge Smart by Mercedes is a perfect car for a big city with huge parking problems. In Moscow, it takes an average of 19 minutes a day for a driver to find a parking place. Yet people still try to squeeze their mid-to-large cars into limited places. Our objective was to show reluctant consumers that the Smart is an best car for parking in the big city. The task was to drive the audiences interest in Smart by demonstrating its amazing parking abilities. The results were to be measured by hotline calls and test drive applications. Solution We involved a city-wide chain of corporate self-service cafeterias called Cafetera. There are 18 Cafeteras in Moscows biggest business centers (total daily audience 10 000 people), a bulls-eye hit into the target audience: upper middle class white collars. The lines in Cafeteras during lunch hours are as terrible as the parking situation around them. Idea We noticed that just a simple 900 turn of a tray will increase the number of trays on the counter by 50%. And this is exactly how it feels to park a Smart. A simple sticker on a tray turned it into the simplest test drive ever - the effect of Smart parking is visible immediately, on the counter. Results Total people reached by the message: approx. 9000 Hotline calls increase vs. planned: 186% Smart Test Drive online applications coming from Smart Twist vs. classic media ads: 26:1 ratio Total people applying for a test drive: 85 - 250% increase vs. the monthly average Conversion rate 70% - people applying for a Test Drive vs QR code readings Cafetera lines efficiency increase during the promo: 38% Date of Implementation April 2013 BBDO MOSCOW Chief Creative Officer: Igor Lutz Creative Director: Mihai Coliban Copywriter: Victor Lander, Evgeniy Gavrilchenko Art Director: Konstantin Tokarev Producer: Valery Gorohov, Anna Chernaya, Denis Shushin Account Supervisor: Christina Tancher, Anna Sokolova, Advertisers Supervisor: Ekaterina Geraseva Account Manager: Yana Bader Producer P.P.C.M Enterprise: Daria Yastrubitskaya Director P.P.C.M Enterprise: Avdotia Alexandrova Graphics&Animation P.P.C.M Enterprise: Timofey Alexandrov
2 days, 10 hrs ago
RU
BBDOGroup
Mercedes-Benz smart "The Simplest Test Drive Ever" by BBDO Moscow
BBDO креативный директор -- Николай Мегвелидзе арт-директор -- Мария Бондарева копирайтер -- Екатерина Маркова групп эккаунт директор -- Катерина Гувакова эккаунт директор -- Владлена Обухова старший эккаунт менеджер -- Екатерина Комарова эккаунт менеджер -- Юлия Казаковцева эккаунт менеджер -- Татьяна Гусенкова старший продюсер -- Яна Кузьмичева ассистент продюсера -- Арина Метельская. Команда -- Устинов Миша, Мохов Антон и Мегвелидзе Ники Production Фибр Фильм режиссер -- Скотти Бергштейн продюсер -- Ирина Павлова пост-продакшен продюсер -- Георгий Власов
3 days ago
RU
BBDOGroup
Как мы снимали Ефремова

3 days ago
RU
BBDOGroup
МТС — Девушка

3 days ago
RU
BBDOGroup
МТС — Анонимные интернетчики
Буйство красок, зажигательные ритмы и головокружительные приключения полюбившихся героев Голубчика и Жемчужинки скоро вернутся на большие экраны!
7 days ago
RU
Двадцатый век FOX СНГ
"Рио 2" - Трейлер A
Встреча с известным промдизайнером, создателем концепт-каров для Toyota состоялась 25 апреля на Кухне BBDO
7 days ago
RU
BBDOGroup
Владимир Пирожков на «Кухне BBDO»

9 days ago
RU
PeugeotRussia
PEUGEOT 301

9 days ago
RU
BBDOGroup
«От идеи до миллиона»: Андрей Романенко на «Кухне BBDO»
The once elusive, now strongly emerging Russian middle class still prefers big, expensive cars, an obvious proof of its social success. Although most of them are in dire need of a second car, our potential customers showed virtually no interest in our Smarts. Our objective was to bring the most reluctant consumers to test drive the Smart and change their state of mind from Smart is not really a car into being true believers and advocates of the Smart. Solution Our secret weapon: once you take the Smart for a ride, youll fall in love with it. Core audiences weakest point: their big cars and all the problems they bring along. Context Most illegally parked cars in Moscow are picked-up during the weekend shopping. Once car-less, drivers go through a real ordeal -- exorbitant, hours long cab rides through Moscows traffic, in order to get back their cars. Idea At the peak of the drivers desperation, the Smart Teams jump in, offering free rides, a unique opportunity to test drive the versatile Smart in some of the Worlds worst traffic jams. Being there for them exactly at the moment when they needed a car the most turned reluctant, condescending consumers into true believers -- a 100% realistic test drive of the very car that could have saved them from all the hustle. Results 40 Smarts saved 623 car-less drivers during 3 days, in parking lots around 8 shopping malls Over 400 drivers became true belivers (Smart is a real car) -- rate of conversion of 70% - advocating Smart on their vkontakte and facebook profiles Blogs and news portals picked-up the stories, generating hundreds of thousands of dollars in earned media and incalculable amounts of positive emotions around the tiny cars that saved the day of Moscow car-less drivers Test drives increased 10 fold and Sales increased by 300% in the 2 weeks following the event Date of Implementation March 2013 CREDITS Chief Creative Officer: Igor Lutz Creative Director: Mihai Coliban Deputy Creative Director: Sergey Kozhevnikov Senior Art Director: Darya Agapova Senior Producer BBDO: Valery Gorokhov Producer Assistant BBDO: Natalya Abzalova Animation: Kirill Kulygin Producer Park Production: Irina Lanskaya Director Park Production: Ivan Oganesov DOP Park Production: Georgy Leonov Managing Director Pelican Event: Elena Novikova Account Manager Pelican Event: Maria Stepkova Client Service Director: Christina Tancher Group Account Director: Anna Sokolova Account Manager: Yana Bader
10 days ago
RU
BBDOGroup
Mercedes Smart — Unexpected test drive BBDO Moscow
В кино с 18 июля
10 days ago
RU
Universal Pictures Russia
Призрачный патруль. Официальный дублированный трейлер в HD
В кино с 23 мая Герои ждут тебя на Facebook: http://www.facebook.com/FastandFurious Главные звезды серии «Форсаж» снова вместе. Их приключения станут еще более опасными. Фильм вновь снимает Джастин Лин, а вроли продюсеров выспутают Нил Моритц и Вин Дизель. Жанр: экшн Режиссер: Джастин Лин Сценарист: Крис Морган
13 days ago
RU
Universal Pictures Russia
ФОРСАЖ 6. Официальный финальный трейлер в HD.
В КИНОТЕАТРАХ С 19 ДЕКАБРЯ 2013. Фильм создан по уникальным компьютерным технологиям, использовавшимся при создании «Парка Юрского Периода», с помощью которых перед зрителем с потрясающей воображение реалистичностью оживает древний мир доисторических гигантов, населявших когда-то нашу планету. Вы увидите, как динозавры охотятся, выводят потомство и общаются друг с другом...
13 days ago
RU
Двадцатый век FOX СНГ
Прогулки с динозаврами 3D - Трейлер A


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The 2013 BrandZ Top 100 Most Valuable Global Brands Ranking uses data collected by Millward Brown on behalf of WPP and taps into the proprietary valuation method of Millward Brown Optimor.
Last Share: 2 min ago
US
Millward Brown
2013 BrandZ Top 100 Ranking - The Top 100 Countdown
Its almost showtime! Mickey and the Magical Map opens this Saturday, May 25, at Disneyland park. Heres a look at the nearly two-year-long journey the Creative Entertainment team has undertaken to bring the show from concept to reality, along with a glimpse of the amazing, musical Journey to Imagination youll go on with Mickey Mouse when you take a seat in the newly refurbished Fantasyland Theatre. Read more on the Disney Parks Blog: http://bit.ly/14VFSAm Check out the blog: http://disneyparks.disney.go.com/blog/ Follow us on Twitter: https://twitter.com/#!/disneyparks Like us on Facebook: https://www.facebook.com/disneyparksblog Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=disneyparks Find more videos: http://www.youtube.com/disneyparks
Last Share: 24 min ago
US
Disney Parks
Let the Journey to Imagination Begin with Mickey and the Magical Map at Disneyland Park
¿Puede una crema dental ayudar a mejorar tu salud bucal? ¡Con Colgate Total® sí se puede! Combate gérmenes, fortalece el esmalte y mejora la salud de las encías. Mejora tu salud bucal con Colgate Total® .
Last Share: 29 min ago
US
Colgate-Palmolive
Colgate Total Spanish ad with Karla Martinez
Learn more about Visa Offers: http://usa.visa.com/visartm/sales-video.html Visa has introduced a marketing platform designed to help our partners harness the vision of our network to generate incremental sales and increase customer engagement. This unique platform uses enrolled Visa cardholders in-store and out-of-store spend data to develop and enhance profiles and to provide timely offers fueled by insights and Visa purchasing behavior.
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Do you want Big Gas Savings? Visit www.kmart.com/biggassavings find out if a Kmart near you is offering 0.30 off per gallon when members spend $50 or more. Not a member? Sign up today. Its free. #BigGasSavings Big Gay Savings no yet available at your Kmart? Its coming soon to a store near you. Check http://kmrt.us/10QqRQc for updates.
22 hrs ago (20 shares)
US
Welcome to Kmart
Big Gas Savings
Subscribe now to the GEICO channel and get all the new commercials delivered to you automatically. http://on.gei.co/youtube Loving the commercials? Take a few minutes to get a car insurance quote with GEICO: http://on.gei.co/quote Camel: Uh-oh! Guess what day it is! Camel: Guess what day it is! Huh...anybody? Camel: Julie! Hey...guess what day it is! Ah come on, I know you can hear me. Camel: Mike Mike Mike...Mike what day is it Mike? Ha ha! Leslie, guess what today is? Leslie: Its Hump Day. Camel: Whoot Whoot! Jimmy: Ronny, how happy are folks who save hundreds of dollars switching to GEICO? Ronny: Id say happier than a camel on Wednesday. Camel: HUMP DAY!!!! YAY!! Voiceover: Get happy. Get GEICO. Fifteen minutes could save you fifteen percent or more.
1 day, 10 hrs ago (10 shares)
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6 days ago (9 shares)
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Walgreens
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Sandra Bullock interpreta a la doctora Ryan Stone, una brillante ingeniera médica en su primera misión en un transbordador. Este viaje lo hace con el veterano astronauta Matt Kowalsky (George Clooney) al mando de su último vuelo antes de retirarse. Sin embargo, lo que aparentemente es sólo una rutina, se vuelve un desastre. El transbordador se destruyó, dejando a Stone y Kowalsky completamente solos.
13 days ago (8 shares)
US
Warner Bros. Pictures Latinoamérica
GRAVEDAD - Tráiler 1 Subtitulado HD - Oficial de Warner Bros. Pictures







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