LEBANON latest advertising videos - The Today Brief

LEBANON

Lebanon ( or ; or , Lebanese Arabic: , Aramaic ????? ), officially the Lebanese Republic ( , Lebanese Arabic: ), is a country in the East Mediterranean.


The latest advertising videos from LEBANON (Go To Worldwide)

After the Egyptian Revolution, 23% of small businesses in the country ran out of business. The business objective was to maintain the corporate accounts and image yet appeal to and penetrate the SMEs (small to medium enterprise) and SOHO (small office, home office) segments. Small to medium enterprises perceive the prepaid segment to be of better value for money than the enterprise segment, no matter what the enterprise segment offers. Such enterprise value perception is based on the fact that Vodafone Enterprise brand has been viewed as the brand for the elite corporations & not suitable for small & medium-sized companies. Campaign objective was to re-position & shift such mindset & value perception by making the small businesses believe that Vodafones Enterprise is relevant to them & answers their needs. The whole idea was based on Vodafone motivating all businesses to work, keep the production wheel moving, and grow their businesses. We launched a new Business Platform, Let nothing stop your work, through an inspirational thematic brand copy that empowers small business owners to grow their business with Vodafone, in addition to 2 tactical copies that reflect the offered value propositions. The brand copy is based on the relay race using workers taking turns in the race to complete a certain circuit, which symbolizes the circle of work/ production wheel. An inspirational piece of communication that aimed at empowering people to grow their business and keep the wheel moving, while the role of the brand comes in the form of empowering such businesses to keep moving through the new tariffs & product offerings.
8 days ago
LB
JWTMEA
Vodafone Business/Enterprise Campaign - by JWT Cairo
The TVC is part of JWTs campaign for the Italian ferries brand GNV (Grandi Navi Veloci) that cruises from Genoa in Italy to Tunis and Tangier, through Barcelona. The campaign brings an emotional value to the brand by transforming the journey into a magical ferry tale through the eyes of a little girl, positioning the boat as a destination.
8 days ago
LB
JWTMEA
GNV TVC - by JWT Tunis & JWT Casablanca
JWT MEAs #in2014 activation at the AUB Job Fair, April 2013 - an invitation for students to Tweet their predictions for 2014 and then market them on Facebook. The #in2014 app is still active on the JWT MEA Careers page on Facebook, feel free to check it out. To view the Executive Summary of JWT MENAs 8 Trends for 2013 - copy paste this link into your browser http://www.slideshare.net/JWTMEA/jwt-menas-8-trends-for-2013-executive-summary
12 days ago
LB
JWTMEA
#in2014 Activation
Today it is estimated that 101 million children around the globe are out of school. A majority of them are in the worlds most impoverished areas. Without access to education, most of these children can only look forward to a life of hardship. As one of the worlds biggest bookstore chains, Kinokuniya decides to make a difference. How do you engage the public on the importance of education for underprivileged children? By creating an interactive display that shows books can keep children away from a life of hardship. The campaign began with the creation of especially designed bookends. Each pair illustrates how children can easily fall prey to the dangers presented by poverty: specifically, child labour, human trafficking and living in squalor. These bookends became the centrepiece of an in-store event. When a shopper buys a childrens book, a percentage of the sale is donated to charity programs dedicated to schooling in impoverished nations. A second copy of the same book is then given to the shopper, so he/she may place it between the bookends, showing how that particular book helped keep children away from the pitfalls of poverty. As more and more books are added between the bookends, the miniature children are kept further and further away from imminent danger. Due to immense public response, the promotion is set to be repeated during Ramadan, a season for charity. The bookends will also be made available for sale to the public. The bookends program is also set to be held in the Far East and North America, helping spread the powerful message about education. Credits Chief Creative Officer -- Ramsey Najja Executive Creative Director -- Seyoan Vela Creative Director and Copywriter -- Michael Fillon Art Director -- Shine KM Production Manager: Jaafar Atwi Producer: Joris Bosdriesz
40 days ago
LB
JWTMEA
Kinokuniya "Bookends" by JWT Dubai - 2013


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JWTMENA



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MC Saatchi MENA



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